Samuel Ashton's music has been described as "Deliciously Soulful" by the BBC's Leo Ulph and as "A celebration of pure, unfiltered soul and passion" by Black Deer Live.
Currently back in the studio working with Grammy-winning engineer Ian Dowling on their debut album. Samuel's soul voice and classic RnB sound have seen him sell out shows across the UK and make waves with over 500k streams on Spotify and radio play on the BBC, throughout Europe, the United States and Australia.
Cene Magazine's Joe Bill writes "Blessed with soaring vocals that feel like a warm jumper keeping you safe from the cold"; backed up by his accomplished band, The Instincts, 2026 promises to see them set stages alight with their captivating live performances.